{"id":207,"date":"2026-06-09T13:35:48","date_gmt":"2026-06-09T13:35:48","guid":{"rendered":"https:\/\/palaciodelviso.com\/?p=207"},"modified":"2026-06-15T07:12:45","modified_gmt":"2026-06-15T07:12:45","slug":"analisis-de-las-4ps-del-palacio-de-viso-del-marques","status":"publish","type":"post","link":"https:\/\/palaciodelviso.com\/?p=207","title":{"rendered":"An\u00e1lisis de las 4Ps del\u00a0Palacio de Viso del Marqu\u00e9s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Las alumnas de Econom\u00eda de 1\u00ba de Bachillerato se han convertido en expertas en marketing y han explorado las 4Ps a partir del Palacio del Marqu\u00e9s de Santa Cruz, descubriendo c\u00f3mo una joya arquitect\u00f3nica tambi\u00e9n puede analizarse como un producto cultural con enorme potencial estrat\u00e9gico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El Marketing Mix: la br\u00fajula del proyecto<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para llevarlo a cabo, las alumnas han utilizado el modelo de Marketing Mix que es un conjunto de herramientas estrat\u00e9gicas que una empresa utiliza para comerciar un producto o servicio de forma eficaz en el mercado. Este modelo se compone de las famosas 4Ps:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"1024\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/marketing-mix-4ps-1005x1024.jpg\" alt=\"\" class=\"wp-image-209\" style=\"aspect-ratio:0.9814542182963235;width:312px;height:auto\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/marketing-mix-4ps-1005x1024.jpg 1005w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/marketing-mix-4ps-294x300.jpg 294w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/marketing-mix-4ps-768x782.jpg 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/marketing-mix-4ps.jpg 1433w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Producto (Product). <\/strong>Esta \u00abP\u00bb trata del producto que se est\u00e9 vendiendo, ya sea un producto f\u00edsico o un servicio, siendo en este caso el Palacio. Para ello, se han analizado sus fortalezas como los impresionantes frescos genoveses, su arquitectura renacentista \u00fanica en Espa\u00f1a y su historia ligada a la Marina.<\/li>\n\n\n\n<li><strong>Precio (Price). <\/strong>La segunda \u00abP\u00bb trata del precio; es decir, de la cantidad de dinero que debes cobrar por tu producto para obtener ganancias. Por ello, se ha llevado a cabo un estudio sobre el precio de las entradas, la existencia o no de descuentos para grupos y la relaci\u00f3n calidad-precio frente a otros destinos tur\u00edsticos de la regi\u00f3n o del pa\u00eds.<\/li>\n\n\n\n<li><strong>Distribuci\u00f3n (Place).<\/strong> La tercera \u00abP\u00bb trata de c\u00f3mo el producto llega al consumidor final en el lugar y momento adecuados. A trav\u00e9s de este apartado se ha analizado c\u00f3mo llega el producto al visitante, teniendo en cuenta el acceso f\u00edsico al pueblo de Viso del Marqu\u00e9s y la forma de adquirir las entradas para visitar el palacio.<\/li>\n\n\n\n<li><strong>Promoci\u00f3n (Promotion).<\/strong> La cuarta \u00abP\u00bb se basa en aquellas estrategias de comunicaci\u00f3n que se est\u00e1n llevando a cabo con el objetivo de dar a conocer nuestro producto, generar inter\u00e9s y motivar la compra. En este apartado, se han analizado las estrategias de comunicaci\u00f3n que el Palacio posee, siendo aqu\u00ed donde las alumnas han detectado la mayor oportunidad de innovaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"1024\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-1-760x1024.png\" alt=\"\" class=\"wp-image-392\" style=\"aspect-ratio:0.7421913656605641;width:329px;height:auto\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-1-760x1024.png 760w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-1-223x300.png 223w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-1-768x1034.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-1.png 802w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tras todo este an\u00e1lisis, las alumnas han creado unos carteles que muestran de forma visual toda la informaci\u00f3n obtenida y que, adem\u00e1s, se proponen algunas mejoras para el Palacio. A continuaci\u00f3n se muestran:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo-724x1024.png\" alt=\"\" class=\"wp-image-390\" style=\"aspect-ratio:0.707037568285165;width:424px;height:auto\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo-724x1024.png 724w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo-212x300.png 212w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo-768x1086.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo-1086x1536.png 1086w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3-724x1024.png\" alt=\"\" class=\"wp-image-306\" style=\"aspect-ratio:0.707037568285165;width:423px;height:auto\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3-724x1024.png 724w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3-212x300.png 212w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3-768x1086.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3-1086x1536.png 1086w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las alumnas de Econom\u00eda de 1\u00ba de Bachillerato se han convertido en expertas en marketing y han explorado las 4Ps [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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