{"id":487,"date":"2026-06-11T11:32:24","date_gmt":"2026-06-11T11:32:24","guid":{"rendered":"https:\/\/palaciodelviso.com\/?p=487"},"modified":"2026-06-11T11:32:26","modified_gmt":"2026-06-11T11:32:26","slug":"analysis-of-the-4ps-of-palacio-del-marques","status":"publish","type":"post","link":"https:\/\/palaciodelviso.com\/?p=487&lang=en","title":{"rendered":"ANALYSIS OF THE 4PS OF PALACIO DEL MARQU\u00c9S"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">First-year high school economics students have become marketing experts and explored the 4Ps using the Palace of the Marquis of Santa Cruz as a case study, discovering how an architectural gem can also be analyzed as a cultural product with enormous strategic potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Marketing Mix: The Project&#8217;s Compass<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To carry out this project, the students used the Marketing Mix model, a set of strategic tools that a company uses to effectively market a product or service. This model is based on the well-known 4Ps:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1005\" height=\"1024\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/marketing-mix-4ps-1005x1024.jpg\" alt=\"\" class=\"wp-image-209\" style=\"aspect-ratio:0.9814542182963235;width:312px;height:auto\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/marketing-mix-4ps-1005x1024.jpg 1005w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/marketing-mix-4ps-294x300.jpg 294w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/marketing-mix-4ps-768x782.jpg 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/marketing-mix-4ps.jpg 1433w\" sizes=\"auto, (max-width: 1005px) 100vw, 1005px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product. This \u00abP\u00bb refers to the product being sold, whether a physical product or a service, in this case, the Palace. Its strengths have been analyzed, such as the impressive Genoese frescoes, its unique Renaissance architecture in Spain, and its history linked to the Navy.<\/li>\n\n\n\n<li>Price. The second \u00abP\u00bb refers to the price; that is, the amount of money you must charge for your product to make a profit. Therefore, a study has been conducted on ticket prices, the existence of group discounts, and the value for money compared to other tourist destinations in the region or country.<\/li>\n\n\n\n<li>Place. The third \u00abP\u00bb refers to how the product reaches the end consumer at the right place and time. This section analyzes how the product reaches the visitor, considering physical access to the town of Viso del Marqu\u00e9s and how to purchase tickets to visit the palace.<\/li>\n\n\n\n<li>Promotion. The fourth \u00abP\u00bb focuses on the communication strategies being implemented to promote our product, generate interest, and encourage purchases. In this section, the communication strategies employed by the Palace were analyzed, and it was here that the students identified the greatest opportunity for innovation.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"1024\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-1-760x1024.png\" alt=\"\" class=\"wp-image-392\" style=\"aspect-ratio:0.7421913656605641;width:329px;height:auto\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-1-760x1024.png 760w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-1-223x300.png 223w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-1-768x1034.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-1.png 802w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Following this analysis, the students created posters that visually present all the information gathered and also propose some improvements for the Palace. These are shown below:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo-724x1024.png\" alt=\"\" class=\"wp-image-390\" style=\"aspect-ratio:0.707037568285165;width:424px;height:auto\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo-724x1024.png 724w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo-212x300.png 212w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo-768x1086.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo-1086x1536.png 1086w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/Cartel-Poster-Festival-de-Musica-Urbana-Moderno-Negro-y-Rojo.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3-724x1024.png\" alt=\"\" class=\"wp-image-306\" style=\"aspect-ratio:0.707037568285165;width:423px;height:auto\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3-724x1024.png 724w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3-212x300.png 212w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3-768x1086.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3-1086x1536.png 1086w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/05\/3.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First-year high school economics students have become marketing experts and explored the 4Ps using the Palace of the Marquis of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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