{"id":74,"date":"2026-02-03T09:57:37","date_gmt":"2026-02-03T09:57:37","guid":{"rendered":"https:\/\/palaciodelviso.com\/?p=74"},"modified":"2026-06-15T07:19:18","modified_gmt":"2026-06-15T07:19:18","slug":"rediseno-de-la-identidad-corporativa-del-palacio","status":"publish","type":"post","link":"https:\/\/palaciodelviso.com\/?p=74","title":{"rendered":"Redise\u00f1o de la identidad corporativa del Palacio"},"content":{"rendered":"\n<p class=\"has-ast-global-color-3-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">Los alumnos de 4\u00baESO del curso 24\/25 realizaron el redise\u00f1o de la identidad de marca del Palacio del Viso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello, llevaron a cabo todos los pasos del proceso creativo que ello requiere:<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Definici\u00f3n<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Respondieron a las siguientes preguntas:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u00bfQu\u00e9 necesita el palacio?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u00bfQu\u00e9 es una identidad corporativa?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 \u00bfQu\u00e9 beneficios va a tener?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De esta manera, averiguaron que la identidad corporativa ten\u00eda que juntar tradici\u00f3n y actualidad, ya que tiene que atraer al p\u00fablico para mostrarse como un atractivo no solo tur\u00edstico, sino hist\u00f3rico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conscientes de que la identidad corporativa abarca todos los aspectos de imagen y mensaje del Palacio, permitir\u00eda crear un marco de actuaci\u00f3n para todos los proyectos visuales a futuro. Investigaci\u00f3n de mercado<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 valores queremos transmitir?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Elegancia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Historia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Patrimonio art\u00edstico<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Investigaci\u00f3n<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Los alumnos realizaron una serie de encuestas y estudio de mercado, de las que extrajeron informaci\u00f3n para conocer los principales atractivos del Palacio y datos que nos ayudaran a desarrollar la identidad:<strong><br><br>\u00bfQu\u00e9 parte del palacio te ha gustado m\u00e1s?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"280\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-1024x280.png\" alt=\"\" class=\"wp-image-79\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-1024x280.png 1024w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-300x82.png 300w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-768x210.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-1536x420.png 1536w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image.png 1963w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Define en una palabra el palacio<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"287\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-6-1024x287.png\" alt=\"\" class=\"wp-image-101\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-6-1024x287.png 1024w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-6-300x84.png 300w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-6-768x215.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-6-1536x430.png 1536w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-6.png 1796w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rese\u00f1as sobre el palacio<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"272\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-8-1024x272.png\" alt=\"\" class=\"wp-image-103\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-8-1024x272.png 1024w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-8-300x80.png 300w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-8-768x204.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-8-1536x409.png 1536w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-8.png 1725w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Crearon tambi\u00e9n un muro de ideas, inspiraci\u00f3n y logotipos para diferenciarse del mercado y a la vez conocer c\u00f3mo abordan otras instituciones proyectos similares:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-9-1024x414.png\" alt=\"\" class=\"wp-image-104\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-9-1024x414.png 1024w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-9-300x121.png 300w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-9-768x310.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-9-1536x621.png 1536w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-9.png 1725w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Ideaci\u00f3n<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez tenemos toda la informaci\u00f3n posible, se pasa a la fase creativa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primero se realizan bocetos a trav\u00e9s de la t\u00e9cnica del Brainstorming:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-10-1024x453.png\" alt=\"\" class=\"wp-image-105\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-10-1024x453.png 1024w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-10-300x133.png 300w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-10-768x339.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-10-1536x679.png 1536w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-10.png 1559w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Selecci\u00f3n<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Tras varias sesiones de creaci\u00f3n, se seleccionan unas pocas ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas ideas se muestran a los promotores (profesor de Dibujo, Direcci\u00f3n, Coordinadora del PIE, Conservador del Palacio&#8230;).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finalmente, se escoge la siguiente idea:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"424\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-11.png\" alt=\"\" class=\"wp-image-106\" style=\"width:336px;height:auto\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-11.png 531w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-11-300x240.png 300w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Dise\u00f1o de detalle<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez se escoge la idea, se trabajan proporciones y se hacen iteraciones del dise\u00f1o para obtener un resultado final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tipograf\u00eda: Funnel Sans<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"286\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-12-1024x286.png\" alt=\"\" class=\"wp-image-107\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-12-1024x286.png 1024w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-12-300x84.png 300w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-12-768x215.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-12-1536x429.png 1536w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-12.png 1571w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pruebas de color<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"640\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-13.png\" alt=\"\" class=\"wp-image-108\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-13.png 842w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-13-300x228.png 300w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-13-768x584.png 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"598\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-14.png\" alt=\"\" class=\"wp-image-109\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-14.png 842w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-14-300x213.png 300w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-14-768x545.png 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Resultado final:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"129\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2025\/11\/Logotipo-Palacio-del-Viso-dorado.png\" alt=\"\" class=\"wp-image-22\" style=\"box-shadow:none;width:257px;height:auto\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Aplicaciones<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"714\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-15.png\" alt=\"\" class=\"wp-image-110\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-15.png 980w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-15-300x219.png 300w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-15-768x560.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"596\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-16.png\" alt=\"\" class=\"wp-image-111\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-16.png 740w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-16-300x242.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-17-1024x311.png\" alt=\"\" class=\"wp-image-112\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-17-1024x311.png 1024w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-17-300x91.png 300w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-17-768x233.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-17.png 1252w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"305\" src=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-18-1024x305.png\" alt=\"\" class=\"wp-image-113\" srcset=\"https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-18-1024x305.png 1024w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-18-300x89.png 300w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-18-768x229.png 768w, https:\/\/palaciodelviso.com\/wp-content\/uploads\/2026\/02\/image-18.png 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Los alumnos de 4\u00baESO del curso 24\/25 realizaron el redise\u00f1o de la identidad de marca del Palacio del Viso. Para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-de-proyectos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redise\u00f1o de la identidad corporativa del Palacio - Palacio del Viso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/palaciodelviso.com\/?p=74\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redise\u00f1o de la identidad corporativa del Palacio - Palacio del Viso\" \/>\n<meta property=\"og:description\" content=\"Los alumnos de 4\u00baESO del curso 24\/25 realizaron el redise\u00f1o de la identidad de marca del Palacio del Viso. 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